Understanding the 6 parts of the Brand Identity Prism with example by Litmus Branding

Brand identity prism is a popular marketing & branding identity model. let’s discuss the 6 vital characteristics Brand identity prism with crystal clear example.
Jean Noel Kapferer, a marketing professor developed the concept of the brand identity prism in 1986 to help brands build and reinforce a strong brand image & identity among consumers or potential customers.

Kapferer's Brand Identity Prism - Identifying Your Brand's Voice

Brand identity prism infographic vector is a marketing concept in 8 elements to distinguish the brand in consumers' minds such as physique, personality, culture, relationship, reflection, self-image Stock Vector

The Brand Identity Prism and how it works - How Brands Are Built

The Brand Identity Prism

What Is Kapferer's Brand Identity Prism? Defined For 2024

The Brand Identity Prism: What it is and How to Use it

Kapferer's Brand Prism

Brand Identity Prism Examples: How to Create a Unique Brand Identity

Brand Identity Prism by Jean Noel Kapferer - Toolshero