How Ethika Stayed Hip And Got Underwear Sales to Hop - Orange County Business Journal

There are a lot of easier ways to make money than starting an apparel brand, according to Ethika Inc. Chief Executive Matt Cook, who joined the underwear manufacturer in 2012, little more than a decade after its founding.

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Ethika Inks Partnership with NBA Draftee Chet Holmgren - Orange County Business Journal

Ethika (@ethika) • Instagram photos and videos

Ethika (@ethika) • Instagram photos and videos

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How Ethika Stayed Hip And Got Underwear Sales to Hop - Orange County Business Journal

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The Rise of Ethika Underwear in Hip-Hop - XXL

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Ethika (@ethika) • Instagram photos and videos

The Rise of Ethika Underwear in Hip-Hop - XXL