Week in Review: Underwear brand Parade acquired, people are

On this week’s episode, we talk about the Gen-Z DTC underwear brand Parade selling itself off to a more established underwear licensing company, the reason so many people have abandoned Meta’s Twitter competitor Threads in the last month and the $13 sneaker line released by grocery store chain Aldi.

Panic Panties co-founders see startup as L'eggs for underwear

My Totally Unfiltered Pact Underwear Review + Thoughts from a Textile Designer

Rainbows & Sunshine Girl's Bamboo Viscose Brief Underwear - 3 Pack - Little Sleepies

TREND WATCH] SNS's Wil Whitney: The hype bubble is going to burst, Podcast

Sporty & Rich's Emily Oberg: 'Brands with a strong image stand the test of time', Podcast

Viral Underwear Brand Parade Has a New Owner

Underwear Startup Parade Bought by Fruit of the Loom Dealer Ariela & Associates - Bloomberg

Direct-to-consumer Bra Brand Parade Valued at $200 Million

Best Underwear for Trans Women Who Don't Want to Tuck

This Viral Underwear Brand Sells a Million Pairs Every Year — Here's How You Can Get It Exclusively on Sale

Parade loungewear: SuperSoft launch

Parade New:Cotton 2.0 launch: Creative basics brand launches gender-neutral brand