Victoria's Secret & Its Failed Strategy Of 'Inclusive, Feminist' Rebranding

People are calling out Victoria's Secret's attempt at feminist rebranding as just a strategy to boost their waning sales as opposed to a clear dedicated effort in changing the brand.

Feminist Elon Musk says “Thank Goodness” to Victoria's Secret ditching woke..Could he be Q? : r/EnoughMuskSpam

Victoria's Secret Added a Slightly More Size-Inclusive Angel to Their Roster

Victoria's Secret is reinventing itself. It's a big ask

Victoria's Secret - A Case Study

Victoria's Secret drops feminist makeover after sales slump

Photos: Victoria's Secret Flagship Store Before and After Rebrand

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Roy Raymond's Instagram, Twitter & Facebook on IDCrawl

Victoria's Secret Is Getting Slammed

I'm not surprised Victoria's Secret has dropped its 'feminist' rebrand – I used to work there

The Victoria's Secret 'feminist' rebrand was disingenuous - no wonder it failed

Sukanya Bhattacharya, Author at Feminism in India