Victoria's Secret Rebrand: Insights & Lessons From a Billion-Dollar Loss

Dive into Victoria's Secret's rebranding saga, uncovering big missteps and essential lessons for marketers in the age of authenticity and inclusion.

Victoria's Secret Rebrand: Insights & Lessons From a Billion

Victoria's Secret Rebrand: Insights & Lessons From a Billion

How Victoria's Secret lost its way

Victoria's Secret ditches wokeness over sexiness after sales drop

Victoria's Secret Wants $7 Billion Annual Sales Back, Drops “Woke

Victoria's Secret's 'sexy for all' strategy boosts sales and

Victoria's Secret Rebrand: Insights & Lessons From a Billion

Why Victoria's Secret is bringing sexy back

It's not been enough to carry the day': Why the Victoria's Secret

Victoria's Secret Marketing Plan