How The What Waist Trainer Outlived The Instagram Trend

The Lizzo-loved brand's inspiring female founder quit her job in radiation therapy to help women in a new way.

What Sold in 2023: Independent Boutiques Across America Tell All

Meet the Kiwi entrepreneur who sold $3.5 million worth of waist trainers in a year - NZ Herald

From corsetry to Yitty: A history of shapewear

Press - What Waist

Fitness deals: Go big of tummy reduction with sweat belts, get up to 78% off

With a 4.9 star rating and over 1000 sold in our Shopee and Lazada, here's some of our customers' reviews of our Hera shapewears…

So proud of this @forbes designer spotlight feature on

How Do Fashion Trends Start - GLAM OBSERVER

Instagram influencer 'corset-trained' body to 16-inch waist

Beautiful babe @alehbooo wearing our SOLD OUT PINK CORSET TOP 🔥💓💗✨ do we need a restock? 👀😍 #fashion #fashionstyle #fashionblogger…

How TikTok took over fashion trends and the rise of “TikTok couture” - Vox

Then-and-Now Photos of Celebrities Who Use Waist Trainers

Best Waist Trainer for Women (2022): 10 Picks to Consider

Do Waist Trainers Work? - The New York Times