We will add at least 10 more stores this year

Description

Read this exciting story from Business Of Fashion June 2023. HRX (Hrithik Roshan Extreme) was strictly an online brand until last year. It offers a range of products including t-shirts, track pants, jackets, tights, as well as sports accessories such as footwear, and backpacks for men and women. Its store collections are inspired by the Bollywood actor's everyday choices for workouts. The brand, jointly owned by Hrithik Roshan and Exceed Entertainment, was launched first on Myntra.com in November 2013 with an athleisure line for men. Recently, the active lifestyle apparel brand has secured an official fan merchandise partnership with four teams in the Indian Premier League (IPL) and has unveiled physical stores. The brand's journey signifies the success story of a home-grown sportswear. In an email interview with Images Business of Fashion, Afsar Zaidi, Co-founder of the brand said, In the course of the journey we evolved, made mistakes, corrected the course, outshone competition, ma strong community, garnered enough love and finally once all the chief milestones- in terms of business, product and consumers were covered, we decided to go omni. Excerpts
HRX (Hrithik Roshan Extreme) was strictly an online brand until last year. It offers a range of products including t-shirts, track pants, jackets, tights, as well as sports accessories such as footwear, and backpacks for men and women. Its store collections are inspired by the Bollywood actor's everyday choices for workouts. The brand, jointly owned by Hrithik Roshan and Exceed Entertainment, was launched first on Myntra.com in November 2013 with an athleisure line for men. Recently, the active lifestyle apparel brand has secured an official fan merchandise partnership with four teams in the Indian Premier League (IPL) and has unveiled physical stores. The brand's journey signifies the success story of a home-grown sportswear. In an email interview with Images Business of Fashion, Afsar Zaidi, Co-founder of the brand said, In the course of the journey we evolved, made mistakes, corrected the course, outshone competition, ma strong community, garnered enough love and finally once all the chief milestones- in terms of business, product and consumers were covered, we decided to go omni. Excerpts