What is Gen Z?

In this McKinsey Explainer, we define what is Gen Z and look into the specific traits, characteristics, and global forces that have shaped Generation Z.

Generation Z (Gen Z): Definition, Birth Years, and Demographics

Z Generation or Gen-Z: Who Are They + Characteristics

Insights On What Gen Z Really Think And Why You Should Care - GWI

Culinary Confessions: Cooking Habits of Gen Z & Millennials

Gen Z's growing buying power pushes companies to innovate

Marketing To Gen Z: Ignite Engagement And Drive Results

Chapter 1 — Introduction to Generation Z and the world of digital

Generation Z - do they exist and what influences them?

How Does Gen Z Use LinkedIn, and What Types of Content Resonate?

Does Gen Z Use Facebook? - YPulse