Mattel Hopes to Reinvent Barbie With an Assist From Hollywood - Bloomberg

Toy company executives talk about the latest role for the iconic doll

Richard Dickson, president and chief operating officer at Mattel News Photo - Getty Images

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How Mattel reinvented Barbie To Become A Global Icon

Mattel expects Barbie bounceback to spark toy sales

Mattel Hopes to Reinvent Barbie With an Assist From Hollywood - Bloomberg

Barbie' takes the box office crown and 'Oppenheimer' soars in a historic weekend - BNN Bloomberg

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How the Barbie Doll Has Changed Her Body Over 57 Years (PHOTOS)

Robbie Brenner, executive producer of Mattel Films, left, during an News Photo - Getty Images

Mattel's Profit Trails Estimates as Barbie's Slump Continues - Bloomberg

The new line of Barbie dolls, in theme with the upcoming movie News Photo - Getty Images

Mattel Considers Barbie Sequel as It Plans More Hollywood Franchises - Bloomberg