What's sexy in China? Women buying lingerie spurn Victoria's

Even as US lingerie giant grows in China, women in leading cities such as Shanghai are rejecting its branding and buying more feminine Chinese styles; sophisticated younger customers have a different idea of what’s sexy, store boss says.
First published in 1903, South China Morning Post is Hong Kong’s premier English language newspaper and has the city’s most affluent and influential readership. With a reputation for authoritative, influential and independent reporting on Hong Kong and China. The newspaper is supported with its online publication and its Sunday edition, Sunday Morning Post.
It has been just over two years since Victoria’s Secret hosted its

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What's sexy in China? Women buying lingerie spurn Victoria's

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What's sexy in China? Women buying lingerie spurn Victoria's

What's sexy in China? Women buying lingerie spurn Victoria's

What's sexy in China? Women buying lingerie spurn Victoria's

Victoria's Secret closes Beijing flagship in a retail shift. Can