Just plain Jane won’t do. E-commerce in India played on ‘convenience’, ‘price’ and ‘choice’, but competition in the market has now forced start-ups to think out of the box with players betting on the ‘privacy’ game to lure buyers. So while other fashion websites struggle to breakeven, online lingerie sites seem to have cracked the…
Why do women prefer shopping for lingerie online?
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Do women prefer to shop for clothes or lingerie? - Quora