New Cohort of Young Gen Z Consumers Values An Ironic Brand Aesthetic

Retail data analytics firm Edited advised brands to learn how to target a new Gen Z subgroup that celebrates flaws rather than hides them.

13 Major Insights Into Gen Z Driving Banking Behaviors In 2020

Essay On Generation Z

Millennials Are Uncool. Gen Z Has Taken Over As the 'It' Generation.

How an agency comprised solely of Gen Z employees creates viral ad campaigns

PDF) Is it love or just like? Generation Z's brand relationship with luxury

JTAER, Free Full-Text

If You're Targeting Gen Z, Chances Are You're Doing It Wrong

I haven't bought fast fashion in five years': Why Gen Z is rejecting high street brands in favour of second-hand – The Irish Times

PDF) Millennials and Gen Z in Media and Popular Culture Millennials and Gen Z in Media and Popular Culture Edited by