As ThirdLove acquires Kit Undergarments, the battle for the Gen-Z bra shopper heats up

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With its first acquisition, of 3-year-old Kit Undergarments, ThirdLove joins Victoria’s Secret and Journelle in upping its focus on the Aerie-dominated Gen-Z underwear market.

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ThirdLove Acquires Kit Undergarments

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ThirdLove Buys Kit Undergarments for Undisclosed Amount - Yahoo Sports

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