Shein’s key strategy is to tap a network of largely China-based suppliers, which buck traditional manufacturing trends by accepting small initial orders and scale up based on demand
Globe Archive: December 13, 2023 - The Globe and Mail
How Shein outgrew Zara and H&M and pioneered fast fashion 2.0
Surpassing Zara and H&M, SHEIN's Go Global Journey: Redefining
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How Shein outgrew Zara and H&M and pioneered fast-fashion 2.0
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How Shein outgrew Zara and H&M and pioneered fast-fashion 2.0
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Chinese fast fashion e-tailer Shein takes on Zara and H&M and it's
Surpassing Zara and H&M, SHEIN's Go Global Journey: Redefining
Surpassing Zara and H&M, SHEIN's Go Global Journey: Redefining
Chinese fast fashion e-tailer Shein takes on Zara and H&M and it's
How Shein outgrew Zara and H&M and pioneered fast-fashion 2.0
Sheng Lu, Associate Professor, Fashion and Apparel Studies