How celebrities and a cultural shift are powering the shapewear boom - Inside Retail Asia

When Kim Kardashian West announced her new shapewear line, it wasn’t just another new celebrity business venture - it disrupted an entire market.

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Inside Fashion Vol. 23 No. 2 by InsideFashion - Issuu

How celebrities and a cultural shift are powering the shapewear

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How Shapewear—Like Spanx and Skims—Went From Underwear to High

Inside Fashion Vol. 23 No. 2 by InsideFashion - Issuu