Peloton's rebrand and new offerings 'a smart shift' after years of tumult

The fitness brand is reinventing itself after suffering PR slip-ups, a leadership shakeup and declining revenues. Branding and PR leaders say it just might work.

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Modern Marketing Latest News and Articles

Modern Marketing Latest News and Articles

Peloton Reintroduces Itself For Anyone, Anywhere

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Peloton's Rebranding and How It's Shaping a Fitness Revolution

Peloton's Rebranding and How It's Shaping a Fitness Revolution

O'Dwyer's May 2023 PR Firm Rankings Magazine by O'Dwyer's PR

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Peloton's Rise and Fall: Pandemic Success to Layoffs and Exec Turnover