Wendy's 'Where's the Beef?' is back (again). Experts wonder if the TikTok generation cares

The iconic slogan, which first appeared in 1984 and has been relaunched for three subsequent campaigns, will be brought back to life starting this weekend at the Daytona 500. Marketing experts chime in about why this reboot may not have much meat to it.

Wendy's 'Where's the Beef?' is back (again). Experts wonder if the TikTok generation cares

Wendy's 'Where's the Beef?' is back (again). Experts wonder if the TikTok generation cares

Press – Brand Keys

Wendy's 'Where's the Beef?' is back (again). Experts wonder if the TikTok generation cares