Bonds faces backlash for using non-binary model with beard in campaign for new Pride collection

The controversy was sparked online by the models using they/them pronouns.

As Some Stores Face Backlash, Others Advance Pride Programs

Lifestyle

How Target, North Face have responded to backlash against Pride

Daily Fashion & Beauty News

Aussie Brand “Bonds” Features Non-Binary Model In New Bikini

Aussie Brand “Bonds” Features Non-Binary Model In New Bikini

Adam Lambert to Host Pride Live's Stonewall Day 2021

Bonds faces backlash after using a non-binary model with a beard

North Face Stands Up to Hate Over Pride Gear, Drag Queen Ad

The Outlook

Target is being held hostage by an anti-LGBTQ campaign