How Fear of God became a rare US luxury brand success story

America hasn’t produced many luxury companies lately but Lorenzo’s approach – building the main brand and a streetwear label Essentials side-by-side, and ignoring much of the accepted playbook – is bringing big results
First published in 1903, South China Morning Post is Hong Kong’s premier English language newspaper and has the city’s most affluent and influential readership. With a reputation for authoritative, influential and independent reporting on Hong Kong and China. The newspaper is supported with its online publication and its Sunday edition, Sunday Morning Post.
Fear of God is something of an exception as the only American luxury brand to successfully go global in recent years.

Fear Of God: Luxury Streetwear For The A-List, The Journal

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How Fear of God became a rare US luxury brand success story

The History of Jerry Lorenzo – Feature

Fear Of God Essentials Founder

Fear Of God Essentials Christianity

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FEAR OF GOD デザイナー jerry lorenzo 愛用 サングラス - サングラス

Fear of God Success Story of the Exemplary Luxury Brand

Fear Of God Debut Runway Show at Hollywood Bowl