Parade to be bought by Fruit of the Loom licensee Ariela

Parade Joins Ariela & Associates Portfolio

EXCLUSIVE: Ariela & Associates Inks Deal to Purchase Curvy Couture

Meet Parade’s sustainable take on the timeless mid-rise brief with a breathable mesh panel, 360° stretch, and an ultra-soft feel that moves when you

Parade Launches a New Category: Bralettes » Press Release

Gen Z Favorite Underwear Brand Gets Scooped by Fruit of the Loom Licensee — Retail Bum, by Retail Bum

What Happened at Parade

What happened to Parade underwear start-up

What happened to Parade underwear start-up

What Parade's Sale Says About the State of DTC

Fruit of the Loom returns for younger audiences with 'Fruitisms' campaign

Retail: DTC reckoning

Parade Acquired by Intimates Company Ariela & Associates International

Amul's D2C plans & Aretto's success - D2C Insider Digest

Ariela Acquires D2C Undies Fave Parade 08/17/2023

Underwear Brand Parade Sold To Lingerie Manufacturer Ariela, 55% OFF

At failed Gen Z underwear startup Parade, employee firings were often announced to the entire staff on Slack