World's longest bra chain record set to support the fight against breast cancer

Jennifer Jolicoeur, President and Founder of Athena’s Home Novelties, spent a decade attempting to achieve what she was told would be an impossible feat: setting the record for the longest bra chain to raise awareness and support the fight against breast cancer.
Jennifer Jolicoeur, President and Founder of Athena’s Home Novelties, spent a decade attempting to achieve what she was told would be an impossible feat: setting the record for the longest bra chain to raise awareness and support the fight against breast cancer.

The Athena's Cup (@athenas_cup) / X

This Company Just Launched Sports Bras for Breast Cancer Survivors

World's longest bra chain record set to support the fight against

World's longest bra chain record set to support the fight against breast cancer

The Athena's Cup (@athenas_cup) / X

World's biggest bra unveiled for breast cancer awareness campaign

The Athena's Cup BREAKS WORLD RECORD! Campaign Led By Athena's Home Novelties Broke the Bra-Chain World Record with Donated Bras and Claimed A Guinness World Records® Title with 196,564 Bras

World's longest bra chain record set to support the fight against breast cancer

Guinness World Record: Iowa home to 'Largest Inflatable Awareness Ribbon

Ten years on and Rob's chain of bras is still a winner

The Athena's Cup (@athenas_cup) / X

Guinness World Records: World's Longest Bra Chain - Car Donation Wizard

The Breast Cancer Campaign – The Estée Lauder Companies Inc.

Photo gallery: Breast cancer awareness bra art competition takes over hospital lobby