Bendon's Lovable brand takes 'Selfies with Besties' in new

WhybinTBWA, which was recently appointed to Bendonʼs roster of agencies, has created the ʻSelfies with Bestiesʼ campaign featuring selfportraits of Lovableʼs long time brand ambassador Jennifer Hawkins with model Israela Avtau complete with colourful, pop inspired hair.Selfies were once used only by

Bendon's Lovable brand takes 'Selfies with Besties' in new

Bendon's Lovable brand takes 'Selfies with Besties' in new

Bendon's Lovable brand takes 'Selfies with Besties' in new

Bendon's Lovable brand takes 'Selfies with Besties' in new

Bendon's Lovable brand takes 'Selfies with Besties' in new