In this post, I explore in detail how the brand building of Peloton drove explosive growth, using seven 'workouts' from our brandgym Academy Mastering
The Startup Guide to High-Speed Brand Building, by Shane Reilly
c349 tina.pdf
Peloton's leaked brand strategy document gives a sense of how they build a wildly valuable business
7 brand building steps that doubled Peloton's business - brandgym
D2CBrands.pdf
Pedal to the Top: 5 Game-Changing Marketing Lessons from Peloton
Peloton®, Press
Peloton's ideal partner? The gym., How Peloton can return to growth by repositioning as a gym accompaniment rather than substitute
Pedal to the Top: 5 Game-Changing Marketing Lessons from Peloton