The Style Guide by Permanent Style and Jamie Ferguson

The Rake speaks to Jamie Ferguson who discusses his favourite shots from The Style Guide. A collaboration between himself and Simon Crompton, of Permanent Style, the beautifully curated book is a unique way of celebrating men

Capturing Modern Men's Style: A Conversation with Jamie Ferguson - Gents Cafe

Capturing Modern Men's Style: A Conversation with Jamie Ferguson - Gents Cafe

Light relief: Jamie's clothes and style – Permanent Style

The Style Guide by Permanent Style and Jamie Ferguson

The slouchy cardigan – Permanent Style

The Casual Style Guide – come to the launch party! – Permanent Style

Earthy, refined colours for summer: Biagio Granata, Marol, Baudoin & Lange – Permanent Style

Light relief: Jamie's clothes and style – Permanent Style

Capturing Modern Men's Style: A Conversation with Jamie Ferguson - Gents Cafe

The Style Guide' to launch at Fenwick of Bond Street – Permanent Style

PERMANENT STYLE - Jamie Ferguson (pictured), the photographer I've worked with over the past few years on Permanent Style, has a different style to me. He gets tailoring, and wears tailoring, but