The new F1 logo by Wieden + Kennedy London – Creative Review

The new F1 logo and identity hopes to re-engage its global fanbase. We talk to W+K’s Richard Turley, who headed up the project, about the new logo and suite of typefaces that look to the heritage of the sport while aiming to drive it forward

Formula 1: Rebrand

School Reports 2023: Wieden & Kennedy London

Formula 1's new logo unwittingly reflects the sport's mid-life crisis – Duncan Stephen

The new F1 logo by Wieden + Kennedy London – Creative Review

Wieden+Kennedy's creative team describe…

W+K London Formula 1 - One Begins

What's the Winning Formula? - Right Angle Creative Branding & Marketing Design

How Wieden+Kennedy is speeding up its Formula 1 design work using custom software

Formula 1: Rebrand