From Kim Kardashian's Skims to classic Spanx, shapewear is in demand as brands shift to body positivity and inclusivity

Shapewear is a hot commodity in fashion, from brands favoured by Gen Z that are making more body-positive clothes to Kim Kardashian’s Skims, which is dressing the US Olympic team in Tokyo.
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Shapewear rarely makes fashion headlines, but it has done so in the past few weeks – and more than once. Industry pioneer Spanx has reportedly put feelers out for potential buyers, while rival brand Skims has announced it is outfitting the US Olympic team in Tokyo.

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Take that, haters: Kim Kardashian's Skims just doubled in value to US$3.2 billion – inspired by Lululemon and Starbucks, the shapewear brand is creating its own retail category

Take that, haters: Kim Kardashian's Skims just doubled in value to US$3.2 billion – inspired by Lululemon and Starbucks, the shapewear brand is creating its own retail category

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From Kim Kardashian's Skims to classic Spanx, shapewear is in demand as brands shift to body positivity and inclusivity

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How Kim Kardashian's Skims revolutionised shapewear: the reality TV star's brand is worth US$4 billion, worn by SZA, former Victoria's Secret models, The White Lotus stars – and the US Olympics team

Take that, haters: Kim Kardashian's Skims just doubled in value to

From Kim Kardashian's Skims to classic Spanx, shapewear is in demand as brands shift to body positivity and inclusivity

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