JCPenney is giving up its flirtation with consumers that simply aren’t interested in shopping with the chain. The department store retailer is also rolling out a new campaign with one of its biggest fans to let current and former Penney shoppers know that “shopping is back” at the department store retailer. Will JCPenney succeed by “loving those who love” it?
J.C. Penney is still striving to become 'America's Favorite Store'
Can J.C. Penney reinvent itself with its offbeat lab store? - RetailWire
Backstage shops star inside Macy's - RetailWire
Is 'free' a big enough incentive to get consumers to try click and collect? - RetailWire
Killing JC Penney: Can The Iconic Retailer Be Saved?
JCPenney was once a shopping giant. Can it make a comeback?
JCPenney was once a shopping giant. Can it make a comeback?
JCPenney's CEO Is Done Chasing New Customers. 'We Are Loving Those Who Love Us.' - WSJ
The 8 Point Path To J.C. Penney's Obsolescence (OTCMKTS:CPPRQ-DEFUNCT-603660)
How JC Penney's Lack in Customer Understanding Led to Its Demise
JCPenney Will No Longer Let Shoppers Do This, Starting in October
JCPenney was once a shopping giant. Can it make a comeback?
To localize stores or not, that is the question for retailers - RetailWire
)
