The pants are so valuable to Lululemon that the company once sued Calvin Klein for making a pair a bit like them.

Read more at Blisstree, which covered the Lululemon/Calvin Klein story.

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Lululemon store staff are not just being friendly. They're gathering data on you.

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The ideal customer at Lululemon is a 32-year-old professional single woman named Ocean who makes $100,000 a year. Here she is

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