Has Authentic Brands Group created a new brand-building model

In the initial public offering prospectus for Authentic Brands Group, Jamie Salter, founder and CEO, describes how he came up with his company’s licensing platform that “deconstructs and reconstructs” the traditional brand building model. Does Authentic Brands Group’s licensing model better set up brands to pursue digital and global growth than traditional models?

Authentic Brands Group Announces $500M Primary Follow-on Investment From General Atlantic

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