Rakuten data lifts the mask on global Halloween costume trends

Using data from Rakuten’s global marketplaces and Slice Intelligence, we survey the most popular Halloween costumes in 2016.
During the Middle Ages, it was believed that Halloween was the night when the veil separating this world from the afterlife was at its most transparent. It's fair to say that this belief was based on 

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It's record Halloween spending, from pet costumes to candy : NPR

It's record Halloween spending, from pet costumes to candy : NPR

Evolution of Halloween costumes throughout the past 150 years and, the – Danna Bananas

Poptrend Halloween Mask LED Light up Festival Cosplay

Poptrend Halloween Mask LED Light up Festival Cosplay Halloween

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Ruirtarci LED Mask Cosplay Kids Costume Age 3-12, 70 Patterns Gesture Sensing Light Up Mask,Type-c Charging Port for Halloween Face

LED Mask Cosplay Kids Costume Age 3-12, 70 Patterns Gesture Sensing Light Up Mask,Type-c Charging Port for Halloween Face Transforming Birthday

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Poptrend Halloween Mask LED Light up Masks for Festival Cosplay Halloween Costume Masquerade Parties,Carnival,Gifts : Toys & Games

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🎄 LED MASKS - 2024 upgraded version, a much more budget friendly product contains a face changing LED mask and a charging wire. The LED full face mask

CASEIER Led Mask, Led Face Mask - 2024 Upgraded Led Mask Halloween with Gesture Control Light Up Toy for Kids, Perfect Gifts for Christmas and New

How Halloween costume trends have evolved over the past 115 years