The mascots were intended to let white consumers indulge in a fantasy of enslaved people as submissive, self-effacing, loyal and contentedly pacified.
Aunt Jemima, Uncle Ben and the Cream of Wheat mascot, Rastus, feed into stereotypes of enslaved domestic servants in the pre-Civil War South.
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Did Uncle Ben really remove the black man on the face of every
Aunt Jemima 2022
Pod Save the People
Aunt Jemima, Uncle Ben, and Rastus: Blacks in Advertising, Yesterday, Today, and Tomorrow (Contributions in Afro-American and African Studies): 9780313267987: Foxworth, Marilyn Kern: Books
Pod Save the People
Aunt Jemima Brand Renamed Pearl Milling Company, Retiring Racist Stereotype : NPR
Why are Aunt Jemima and Uncle Ben's logos considered racist stereotypes? – The US Sun
身份的挣扎——非裔美国人- 知乎
Good Riddance Aunt Jemima, and Goodbye to Uncle Ben, Too - U of G News
Black Owned Food Brands for Your Pantry - Topdust
Aunt Jemima, Uncle Ben's, and Cream of Wheat's racist history inspire companies to rebrand - Vox
Aunt Jemima and Uncle Ben deserve retirement. They're racist myths