What is the difference between Branded and Non-branded Keywords?

A Branded keyword search query includes your website’s brand name or variations of it and is unique to your domain. Keywords that do not reference a brand name or any part of it (including any misspellings) are considered non-branded keywords.
Semrush - online visibility management and content marketing SaaS platform

Understanding Branded vs Non-Branded Keywords

Branded vs Non-Branded keywords in Search Console

What is Organic Research?

How to build a keyword strategy for a brand - Quora

Competition forces retailers to rethink the role of branded, non-branded and trademark traffic

Branded vs. Unbranded Keywords - The Monday Morning Memo

Why is it important to look for keywords related to your brand when starting a digital marketing strategy? – Primitive Agency

Branded keywords & Non Branded keywords: Bid or Not to Bid

オーガニック検索分析 順位レポート

Branded vs Non-Branded Paid Search: Which is Better for Sales and Your Bottom Line?