If brand marketing is a tortoise, direct marketing is a cheetah. Here's the catch

Many businesses get these two terms mixed up, which is one of the main reasons marketing clashes with finance on failing to define Return-on-Marketing-Investment (ROMI) clearly. But let

East Africa's Legacy Brands: Colgate, Bic, and Blue Band, and the Keys to Business Longevity

If I had asked the customers what they wanted, they would have said faster horses. Henry Ford

Turning a stranger into a friend

People don't buy brands. They join them.

Must you increase volume to be heard by your customers?

Do you want to buy this versus do you want to take this home with you?

How to Create a Freelance Writing Portfolio with Absolutely No Experience

Do you want to buy this versus do you want to take this home with you?

Unleashing the Power of Teamwork: How your department drives your company's Success.

People don't buy brands. They join them.

Do you want to buy this versus do you want to take this home with you?

Must you increase volume to be heard by your customers?

If brand marketing is a tortoise, direct marketing is a cheetah. Here's the catch

Turning a stranger into a friend