Eddie Bauer logo ditches the script because Gen Z doesn't read cursive

After nearly 60 years of its distinctive cursive, Eddie Bauer is adopting a blocky, minimalist logo.
After nearly 60 years of its distinctive cursive script, the outdoor retailer is ditching the script for blocky text and a goose.

Gen-Zers can't read cursive.

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Apparently Eddie Bauer changed its logo because Gen Z doesn't read cursive. I wonder what brand logo is next to follow this trend.

Liesl Barrell on LinkedIn: Eddie Bauer changed its logo because Gen Z doesn't read cursive

Eddie Bauer changed its logo because Gen Z doesn't read cursive - Fast

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After 59 years, Eddie Bauer is changing their logo because “kids don't even learn cursive in school anymore” The new simplified

Eddie Bauer unveils new logo and brand, Mike Hofman posted on the topic

Apparently Eddie Bauer changed its logo because Ge