Some experts say all the marketing beyond the movie is only good for the 64-year-old brand, helping to attract multi-generations of fans.
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Awash in pink, everyone wants a piece of the 'Barbie' movie marketing mania
Awash in pink, everyone wants a piece of the 'Barbie' movie marketing mania
Awash in pink, everyone wants a piece of the 'Barbie' movie marketing mania
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Awash in pink, everyone wants a piece of the 'Barbie' movie marketing mania - Powell River Peak
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Awash in pink, everyone wants a piece of the 'Barbie' movie marketing mania
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Awash in Pink, Everyone Wants a Piece of the 'Barbie' Movie Marketing Mania