Frederick's of Hollywood Advertisement. An astute businessman, Frederick Mellinger founded his Hollywood, California company in 1947 and is remembered for his invention of the push-up bra, padded bras, and padded girdles.

Targeted at trade fabric buyers, very sexist and frankly weird

Frederick's of Hollywood Strips Off Retail Stores, Focuses on Web

Sex signals: Trashy illustrations from vintage 'Frederick's of

The Curious Eye: Illustrated Book Of The Week -Frederick's of

Sex signals: Trashy illustrations from vintage 'Frederick's of

Living In Fifties Fashion: Not So Naughty Nighties

1950s Sears Catalog Page Featuring Roy Rogers Cowboy Outfits For

Frederick's of Hollywood, Lingerie

Living In Fifties Fashion: October 2017

Sex signals: Trashy illustrations from vintage 'Frederick's of

Frederick's of Hollywood moves to the mainstream

Frederick's of Hollywood - The Invention of the Push-Up Bra

A running series of Cadillac Ads.1968-1970. National Geographic

Frederick Mellinger inventor of push-up brassiere bra