Model Eva Herzigova says her iconic Hello Boys Wonderbra ad didn't 'degrade women' but left them 'empowered' instead

Herzigova, 41, was the star of Wonderbra
Herzigova, 41, was the star of Wonderbra's controversial 'Hello Boys' ad, which among other things, was blamed for traffic accidents. Feminists also complained that it was degrading to women.

Wonderbra model

Model Eva Herzigova says her iconic Hello Boys Wonderbra ad didn't 'degrade women' but left them 'empowered' instead

Remember when Eva Herzigová's bra reportedly caused a car pile up?

Women ditch cleavage-boosting bras in favour of softer underwear in the wake of #MeToo

Wonderbra Billboard Ad with Eva Herzigova (Photos)

women's health – language: a feminist guide

sexism – language: a feminist guide

Model Eva Herzigova says her iconic Hello Boys Wonderbra ad didn't 'degrade women' but left them 'empowered' instead

Why women ditched the push-up bra… and said goodbye to putting cleavage over comfort