Shaping the next normal - how Saks Fifth Avenue is using digital savvy to evolve the “comfort food” of luxury retail

The US retail institution has built on its digital thinking to adapt to an acceleration of change brought about by the COVID crisis. Now it’s time to think about what the next normal will be for luxury consumerism.

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Shaping the next normal - how Saks Fifth Avenue is using digital savvy to evolve the “comfort food” of luxury retail

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