here's how warner bros. and mattel generate pink marketing to promote barbie the movie, even turning her into an augmented-reality doll.
5 wild moments from the Barbie marketing campaign
Kellie Maltagliati-Whitton on LinkedIn: How the 'Barbie' Movie Came to Life
barbie goes design with kartell
The Barbie brand was made for this moment
barbie goes design with kartell
barbie collaborates with stylist shiona turini to celebrate black beauty
barbie mania, or how warner bros' creative marketing campaign painted the whole world pink
The Pink Pandemic
Behind the Barbie mania: The strategy that turned the world pink
Barbie': Fun Facts About the Making of the 2023 Movie
Think Pink: Warner Bros. Nets the Brand Win of the Summer with a Joyful ' Barbie' Campaign - Event Marketer
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Barbie': Fun Facts About the Making of the 2023 Movie
barbie's iconic malibu dreamhouse is back on airbnb after all-pink makeover