The rise of stretch marks in advertising and why body positivity

Finally, us regular folks – you know, the ones riddled with ‘imperfections’ – are being represented 

Stretch Marks After Pregnancy Are Not Embarrassing

Health Check: why do I have stretch marks and what can I do about them?

Women Are Posting Pics Of Their Stretch Marks On Instagram And Sharing Some Real Talk On Body Positivity

Let the Real Stretch Marks Rip - The New York Times

Woman Shares Reality of 150lb Weight Loss With Permanent Deep Stretch Marks

Bio-Oil Celebrates Body Confidence Through Body Positivity Month Campaign

The rise of stretch marks in advertising and why body positivity is winning, The Independent

The Rise of the Stretch Mark Positivity Movement – VOLTA

Red Stretch Marks: Causes, Treatments, and Remedies