Asda sells more lingerie when it's windy', the Guardian's Nick

The Guardian News and Media's commercial director Nick Hewat predicts that 2016 will be a year of fewer, bigger, better branded content campaigns that use data to target consumers at the right time. He believes this will be essential to ensure your brand is the 'chosen one'.

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Breakfast Briefing: Asda invests £500m into price cuts, Asahi prepares Peroni and Grolsch bid

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ASDA's plus-size lingerie campaign is sparking debate

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