Asda trials first loyalty scheme with George Rewards. Launch continues shift in strategy away from price promotions to a more data-driven marketing approach
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Internet Marketing
Tesco is giving away 10million Clubcard points this Easter - Bristol Live
Buyers load up in Asda's supermarket sweep
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Asda celebrates Rewards app's birthday with £15m prize fund - Chronicle Live
Fill Your Trolley with Customer Loyalty: How Asda's Rewards