Peloton x lululemon partnership. Is it a good move? [Part 1], by dr behice ece ilhan

Peloton is a lovemark brand in my life — personally and professionally. As a devoted Peloton fan and a cultural strategist, any news about Peloton will get my attention. I am in love with brands that…

WILL NIKE BE CANCELED?. This week, the heretic Brooklyn agency…, by dr behice ece ilhan

Peloton: A Cultural Pioneer? [Part 2], by dr behice ece ilhan

WILL NIKE BE CANCELED?. This week, the heretic Brooklyn agency…, by dr behice ece ilhan

dr behice ece ilhan – Medium

STRATEGIC THINKING: THE CURSE OF THE MAINSTREAM APPEAL, by dr behice ece ilhan

Lululemon is joining forces with Peloton and here's what it means for you

Taylor Swift Effect or End of Branding? [Part 2], by dr behice ece ilhan

As part of the new Peloton x lululemon partnership, Peloton has emailed members a one-time use 10% discount code for use at lululemon - w

WEDNESDAY WHISPERS: Why Substack?, by dr behice ece ilhan

Peloton loses lawsuit against Lululemon over new apparel line

Peloton, Lululemon settle lawsuit over women's apparel line