The Downfall of J.C. Penney: How Bad Design Sabotaged a Rebranding

Discover the critical role of design in rebranding through the lens of J.C. Penney

Can this radical logo change help J.C. Penney's? - Quora

What happened to JCPenney? - FourWeekMBA

Adhesive Advertising: The Sticky Side of Promoting Your Brand - Time for Designs

After Six Decades Of Constant Change, JCPenney Needs To Define Itself

J.C. Penney Reverts To Old Logo In Attempt Regain Customers

The Downfall of J.C. Penney: How Bad Design Sabotaged a Rebranding Effort - Time for Designs

35 Examples of Rebranding Fails And What We Can Learn From Them

JC Penney, Retail Management Project

JC Penney, Retail Management Project