Lululemon reaches out to men, but will guys buy $100 yoga pants? – New York Daily News

Women's yoga-centric brand Lululemon announced its plans to open its first dedicated men's store in 2016 -- but will men be willing to shell out $100 on yoga gear from a brand so focused on flattering female curves?

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Lululemon Has a Shot at Nike's Spot. But It Has to Want It First. - Bloomberg

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Lululemon Thinks Its Men's Line Can Become A Billion-Dollar Business. Will Guys Buy $100 Yoga Pants?

Lululemon Chief: 'No Need' to Discount $100 Yoga Pants - WSJ

Lululemon's big stretch: As company pushes into areas like footwear and tries to win over men, some analysts fear trouble - The Globe and Mail

Lululemon is leaning toward men to bolster growth

WSJ: A Secret to Lululemon's Success? Men Who Are Obsessed With Its Pants : r/malefashionadvice

Chip Wilson, Lululemon Guru, Is Moving On - The New York Times

Lululemon sold women on $100 leggings. Now it's coming after men, with $38 boxers. - The Washington Post