Giant inflatable boobs are popping up over London to encourage us to talk about breastfeeding

They are part of the #Freethefeed from Elvie, a techonology company that specilaises in products for women.

SEE IT: Giant inflatable breast balloon posted outside Facebook's UK headquarters – New York Daily News

London's giant breast balloons spark national conversation about breastfeeding

Here's Why a Huge Inflatable Breast Is on a London Building

Best sports bra for large breasts 2023: Ultimate support for bigger busts

Giant Inflatable Boobs Return to London to Kickstart Vital Conversation Around Breastfeeding

Parenting – Latest news, opinions and stories about parenthood - page 100

PHOTOS: Giant Inflatable Boobs Appear Across London on Mother's Day

Joanna Callaghan's Goodbye Breasts! exhibition opens on 24 October! : Broadcast: News items : University of Sussex

PHOTOS: Giant Inflatable Boobs Appear Across London on Mother's Day

Here's Why a Huge Inflatable Breast Is on a London Building

A lilo with boob holders for big-breasted women now exists thanks to Bravissimo