Paphitis reveals plans for lingerie chain Boux Avenue

Entrepreneur Theo Paphitis has revealed his new lingerie brand will be called Boux Avenue, and has outlined plans to open in top shopping centres including Manchester’s Trafford Centre, Sheffield’s Meadowhall and the Bullring in Birmingham.

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Paphitis reveals plans for lingerie chain Boux Avenue

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Strictly Come Dancing star Ola Jordan models Boux Avenue's new bridal collection

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Dragon's Den boss Theo Paphitis in urgent talks to save lingerie brand Boux Avenue