How one brand grew revenue and reduced churn through scaled customer personalisation

Description

Retailers are becoming more skilled at making individual customers feel heard and valued. This is a necessity given the fact that 66% of respondents to a McKinsey survey stated that they expect email marketing messages to be tailored to their needs.

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How one brand grew revenue and reduced churn through scaled

ERIC CHEMOUNY on LinkedIn: Ocado Retail improves personalization

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