This week Tesco unveiled the Everyday Value range to replace its 20-year-old Value sub-brand. We asked retail and branding experts what they made of the decision.. From Campaign US
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We have to build better brands and we need a different conversation', admits Tesco chief
Tesco loses £2bn in value as investigation of profit overstatement
We compared Tesco Clubcard prices to Sainsbury's, Asda, Aldi and
We have to build better brands and we need a different conversation', admits Tesco chief
Tesco gives ready meals multimillion-pound revamp
Industry verdict: Tesco was right to ditch Value range
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Tesco loses £2bn in value as investigation of profit overstatement