The company's see-through pants sunk its stock in March 2013

When the company announced its Luon pants recall, it took 6 percent off the stock.

Lululemon's See-Through Pants Recall Is Just The Latest Weird Chapter In Its Bizarre History

Lululemon's See-Through Pants Recall Is Just The Latest Weird Chapter In Its Bizarre History

These are the pants in question: Lululemon's incredibly popular $98 Astro line. They're super-comfortable and stylish enough to be worn outside the gym.

In 2007, Lululemon falsely claimed its clothes were made with seaweed.

Wilson believes that if you get sick, it's your fault.

Wilson created the name 'Lululemon' because he thinks Japanese people can't say the letter 'L.

The strategic difficulty is that Lululemon is dependent on a single supplier for its stretchy Luon material.

Lululemon store staff are not just being friendly. They're gathering data on you.

The company's see-through pants sunk its stock in March 2013.

The pants are so valuable to Lululemon that the company once sued Calvin Klein for making a pair a bit like them.